From Cold to Sold: LinkedIn's 'Category Interest' Makes It Happen!

In the ever-evolving landscape of digital sales and marketing, LinkedIn Sales Navigator has introduced a game-changing feature in 2024: 'Category Interest'. This innovative tool is transforming how sales professionals target and connect with potential clients on the platform.

If you're looking to refine your sales approach and increase efficiency, understanding and leveraging Category Interest is essential.

Contents:

• What is 'Category Interest'?
• Why should it matter to you?
• How to use 'Category Interest' and get success
• Conclusion
• BONUS - Full 'Category Interest' List as of 2024

What is 'Category Interest'?

'Category Interest' is a filter within LinkedIn Sales Navigator that allows users to identify and connect with prospects based on their recent interactions and interest in specific categories. This feature simplifies the prospecting process, enabling sales professionals to tailor their outreach to individuals already engaged with content relevant to their industry or offerings.

Why should it matter to you?

Using Category Interests in your sales strategy can significantly enhance your outreach efforts. Here’s how:

• Enhanced Targeting: Tap into a highly relevant audience by accessing prospects who have shown recent interest in specific categories. This direct approach ensures your outreach efforts are concentrated on individuals most likely to be interested in your products or services.
• Increased Efficiency: Streamline your sales process by focusing on leads that are pre-qualified through their demonstrated interest. This not only saves time but also increases the productivity of your sales efforts.
• Improved Conversion Rates: Engaging with prospects who have already interest in your category increases the likelihood of your message resonating with them. This targeted approach can lead to higher engagement and, ultimately, better conversion rates.

Leveraging Category Interest simplifies finding and connecting with the right prospects, making your sales efforts more targeted and effective.

How to use 'Category Interest' and get success

To make the most out of 'Category Interest', follow these strategic steps:

3. Tailor Your Outreach

Knowing that your prospects have a specific interest in your category, personalize your messages and sales pitches to reflect this. Highlight how your offerings align with their interests and needs, making your pitch more relevant and compelling.

Conclusion

LinkedIn Sales Navigator's Category Interest feature is a powerful tool for sales professionals looking to target their outreach more effectively. By focusing on prospects who have shown recent interest in relevant categories, you can enhance targeting, increase efficiency, and improve conversion rates.

As the digital sales landscape continues to evolve especially since the onset of AI, leveraging innovative tools like Category Interest will be key to staying ahead and achieving sales success.

Wait! We're not done!

We thought wouldn't it be great if you didn't have to guess what to search and instead somewhere there was a full list of all interests of you to plan ahead! Well...

Here's the full list (last updated 12/02/2024):

• Unified Communications as a Service (UCaaS) Platforms
• A/B Testing Software
• Platform as a Service (PaaS) Software
• M&A Software
• Disaster Recovery as a Service (DRaaS) Software
• Infrastructure as a Service (IaaS)
• Database as a Service (DBaaS) Software
• Desktop as a Service (DaaS) Software
• Labeling and Artwork Management Software
• Address Verification Software
• Bot Platforms Software
• Baggage Reconciliation Systems (BRS)
• GPU Benchmark Software
• 5G Business Internet
• Bioinformatics Software
• Bakery Software
• Digital Banking Platforms
• Business Card Software
• B2B Matchmaking Platforms
• Desktop Computers
• Chatbot Software
• Crypto Tax Software
• SSL/TLS Certificates Software
• Computer Repair Shop Software
• QR Code Generator Software
• Container Loading Software
• Online Casino Provider Software
• Cryptocurrency Wallets
• Cryptocurrency Mining Software
• Digital Forensics Software
• Deception Technology Software
• Disk Space Analyzer Software
• Data Fabric Software
• Digital Signage Players
• Dental Practice Management Software
• Medical Device Integration Software
• Driver Monitoring Systems
• Direct Store Delivery (DSD) Software
• E-Notary Software
• E-Prescribing Software
• E-Commerce Analytics Software
• E-Signature Software
• E-Commerce Platforms
• Employee Vaccination Tracking Software
• Apparel ERP Software
• Student Engagement Platforms
• eDiscovery Software
• Code Enforcement Software
• Field Sales Software
• Wi-Fi Hotspot Software
• Invoice Factoring Software
• Financial CRM Software
• Formula and Recipe Management Software
• Fiber-Optic Internet
• Financial Data APIs
• Fiber Network Management Software
• Grocery Delivery Software
• Global Trade Management Software
• Smart Glasses
• GPS Trackers
• User-Generated Content (UGC) Platforms
• Grant Management Software
• Grocery POS Systems
• Geology Software
• Horse Software
• Hotel Reservation Software
• Human Services Software
• Office Headsets
• Smart Hydrants
• Hashtag Tracking Tools
• 5G Home Internet
• Healthcare Analytics Software
• Healthcare CRM Software
• Indoor Positioning Systems
• Dedicated Internet Access (DIA)
• IP Address Management (IPAM) Software
• Industrial Augmented Reality (AR) Platforms
• Real Estate Investment Software
• Cloud Infrastructure Entitlements Management (CIEM) Software
• 4G LTE Internet
• Jewelry Store Management Software
• Jail Management Software
• Job Description Management Software
• Customer Journey Mapping Tools
• Job Boards Software
• Kiosk Software
• Self-Service Kiosks
• Kitchen Display Systems (KDS)
• Kennel Software
• Key-Value Database Software
• Software Development Kits (SDK)
• Key Management Software
• Knowledge Management Software
• Label Printing Software
• Lockout Tagout (LOTO) Software
• Livestream Shopping Platforms
• Certificate Lifecycle Management Software
• Law Enforcement Software
• Electronic Lab Notebook (ELN) Software
• Sports League Management Software
• Appraisal Management Software
• Ship Management Software
• Mailroom Management Software
• Network Monitoring Software
• Network Security Policy Management (NSPM) Software
• Release Notes Tools
• Newsroom Computer Systems
• Proxy Network Software
• Music Notation Software
• Native Advertising Software
• Optometry Software
• Loan Origination Software
• Terminal Operating Systems (TOS)
• Online Proctoring Software
• OTT Platforms
• Tour Operator Software
• OS Imaging & Deployment Software
• Physical Security Software
• Quality Management System (QMS) Software
• Queue Management Software
• Computer-Assisted Qualitative Data Analysis Software (CAQDAS)
• Message Queue Software
• Configure Price Quote (CPQ) Software
• Data Quality Software
• Retail Analytics Software
• Reinsurance Software
• Vacation Rental Software
• Real Estate Transaction Management Software
• Travel Risk Management Software
• Supplier Relationship Management (SRM) Software
• Asset Tokenization Platforms
• AR Training Simulator Software
• User Research Software
• Pop-Up Builder Software
• Water Utility Asset Management Software
• Utility Billing Software
• User & Entity Behavior Analytics (UEBA) Software
• CAD Viewer Software
• Augmented Reality (AR) Visualization Software
• Virtual Fitting Software
• Vineyard Management Systems
• Video Surveillance Software
• Video Marketing Software
• Email Verification Tools
• WebOps Platforms
• Winery Software
• Permit to Work Software
• Warranty Management Software
• Whistleblowing Software
• Wireless Access Points
• Web Client Accelerator Software
• Yard Management Software
• Zero Trust Network Access (ZTNA) Software

Total Count: 156 Category Interests